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Amore' The KING is one of the real ones. Putting it down on the mic since 96' and producing hip hop heroine since 00'. Born in Louisville, KY but raised in NC, Amore' is authentically diverse. With his metaphorical mastery and clever word play along with his party influenced hip hop sound Amore' has crafted a style which can only be described as smooth lyricism. In 2003 Amore' founded P.B.O. recruiting Young Holla and Kyrel. Together they dropped the smash underground mixtape "City Under Siege" which has moved over 1000 units to date.

Breaking ground in his hometown, Amore' The KING has capitalized off his mixtape hustle. Through hard work and determination he has parlayed his street fame into becoming the first and only local artist to be retired from the "Hottest in The Ville" with 7 consecutive wins (Local Artist Competition) in addition to being included in B96's national Top 7 at 7 countdown (Peaked at 4). Now Amore' can be heard on various radio and satellite stations thrughout the country.

You can catch Amore' performing at any place where hip hop has a pulse. From clubs to fashion shows, Amore' brings a high energy stage performance to any venue. Amore' has prepared the stage for such national acts as Jim Jones, Digital Underground, The Alliance, Young Capone, AlphaMega and Big Kuntry Caine from The P$C Clique.

Amore' The King has gone back to the lab to concoct a lethal potion all his own (Debut Album). Currently, Amore' is flooding the streets with his mixtape Royalty Bound giving his fans a taste of what the future holds. Now running the powerhouse Upper Level Entertainment (Some of the very best independent talent), it's finally time Louisville KY has been represented the right way, The Upper Level way. World.... YOU ARE OFFICIALLY ON NOTICE!!!!!