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Welcome to harlem all over again.....its rob cross and the cleaners with the new camapaign,the rob cross report.born in houston texas. rob cross came to new york at the age of six and began his long and treacherous journey through teenage life ,then young adulthood. rob cross has become a local and not so local icon with his recent move into the roc a wear building ....his likes and dislikes being made public, then his abrupt jump to the cleaners and kieth perrin who leads the pack in the fashion district with numerous ventures including a modeling company ,seraphin liquor brand and crown holder clothing. rob coss is the street legend,from the original "cleaner gang " .After 8 years in prison for drug traffiking ,rob cross touches the market first with his product placement authority. "i basically get all the hot stuff to all the artists.they wear it and the company gets the plug. i get the check." he says with a smile from behind his desk in the empire state building."you got to know how to do business first. you have to remember that hip hop has cultivated so much to the economical side that everything is about what you can prove or they wont touch you ."strong in the fashion industry ,rob cross has created a new image with the trials and tribulations of a huslter. " some niggas come home and be fucked up .some niggas got people ...preme fell in with the inc cause they was cool prior. i know most of the people i deal with for years man.i know niggas is grimey out here but what you gonna do but play ya card ? the bottom line is i trap all day .in the office, out inthe street .im here.play ya card and you get what ya hand calls ,right ? well lets get it then....