Bio

"The world of Latin rap is by far the quickest growing segment of the music industry today. With more and more radio stations offering air play and even market specific time slots and shows, it'll be just a matter of time before Latin rap plays a major role in the billion dollar music industry." - John Jarasa (Lowrider Magazine) “The Next Best Thing” “A Force to be Reckoned With” and “Latin’s Finest” would be just a few phrases to describe LR. The young talented upcoming Latin-American artist; a native of East Los Angeles, California, LR has dedicated much time and effort perfecting his styles and unique voice as he continues to thrive in the main stream hustle. This artist consistently shows promise in each valid attempt showing up every day for work climbing his way up the hip hop pyramid. LR also known as Livin Real has been hittin’ hard in the game for about 4 years now and is “Getting better by the song”. “I just wanna do my thing and do it proper! Problem is everybody always trying to sound like everybody else talkin’ bout the same o’l shit, that aint gonna fly forever, people love to hear new concepts, they want a fresh breathe of inspiration to be blown their way every once in awhile, that’s where I come in! I feel I have the blessing and ability to know what the general audience really wants to hear. Like my man Ghandi said, “If you want to see a change, be the change” they say hip hop is dead, I’m here to revive it and that’s what I’m about baby!” From his natural stage presence to his clever yet professional approach to the business, makes this artist shine on a level far beyond what he can imagine; he is that artist whose unique style and swagger captures the audience’s attention right of the bat. With his smooth delivery and profound individuality he captures the minds of his listeners and journeys them on a path that gives them first hand description of the day-to-day struggle, the lessons of love, and the realities of life mixed in with today’s hottest sounds and styles; songwriter, rapper, producer and entertainer he can most definitely do it all; this artist is the full package. Hosted by Ticket master and 92.3 The Beat, LR has performed alongside artists such as Brenton Wood, MC Blvd, Howard Scott aka “The Cisco Kid” of the original classic group WAR (Low-rider Get-A-Little-Higher), MC Magic formerly of the NB Ridaz, Lighter Shade of Brown, Tierra, Lil Blacky, Rocky Padilla, Cory Silva, Cypress Hill, Cannibus, The Doveshack of LBC, Nino Brown, A.L.T. The Saint and many other upcoming artists. From Leonardo’s (Fullerton, CA) to “A Mi Hacienda (Pico Rivera, CA) to local gatherings like the “Airliner” and “The Sharon” of the greater Los Angeles area, this artist continues to hit big and small venues with a force of excellent performances and long lasting impressions with everyone he meets and everywhere he goes. As described by “Joe” of Dragon X Records(Time Warner Music Group) , “This cat LR is probably the most hyped up person I’ve ever met in my life, he brings the stage to life! Talk about a guy who gives it his all...LR is IN the hip-hop scene and let me tell you this guy puts work into what he does!” Now with his valid attempts to be recognized for his lyrical abilities by radio stations and record labels across the world, LR has teamed up with the hottest and upcoming producers in the streets to pave that path of stardom. From the Inland Empire’s hottest disc jockey “Dj Clean” to Alhambra’s young latin phenom producer Nine Diamond LR has definitely found his groove into becoming a more professional and classic artist. With the long awaited Street Album "Fame Aint An Object Cuz I'm Street Known" underway produced by Dj Clean and Nine Diamond, LR has featured and collaborated with the new R&B flavor of the westcoast, Warner Brother’s/ Dreamhouse Record’s “Jah Free” , Berreta, Step Up 2's: The Streets finalist-singing sensation Phillip Michael , Universal Music Group/ Del Oro's newest edition vocalist "Syncere" , The Minorities Report (2weex, Jso, & K Jackson) Kid Star B, Kubez Cubano. He is a ticking time bomb and can any minute now explode and pop off a long lasting solid career, don’t sleep on this kid.